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You Are the Network | @CloudExpo #BigData #IoT #IIoT #M2M #API #DX #AI
To fully grasp our connectivity, we must look at the speed of life today

First there was the Stone Age. Then we learned how to manipulate and smelt metals, which led to an Agrarian age. From there, machines helped bring about the Industrial age, then the Space Age. So where are we now?

Shall We Call It the Network Age?
Metcalfe's Law holds that the value of a connected network, telecommunications in the parlance of his day, is proportional to the square of the number of connected users. Or stated more simply, the utility of a connected ‘thing' increases as more and more ‘things' are connected. The telephone acts as an easy example. One phone by itself is a paperweight, but one million connected to the same network is immeasurably powerful.

We live in a day of increasing connectivity. Think back to just a few years before the ubiquitousness of the Internet. How did we look up information? A phonebook for a phone number? An encyclopedia for random information? How did we we find more targeted information? How well did a movie perform on its opening weekend? Who won the academy award for best actress in 1980? What was the high temperature in Nagasaki yesterday? These questions required real research. Today, they require only a smart phone, tablet or any web-connected device. Even a smart watch will provide you with answers in milliseconds.

In short, the very nature of a thing changes with connectivity. A telephone isn't just a phone, it's a voice portal to millions of others. This applies to us as well. As people, we are changed as a result of our ready access to a near limitless supply of information, facts, anecdotes and dumb cat jokes. It's not just the availability of this information, it's how we live our lives knowing we have this access. Who hasn't been at a dinner, heard a song, and opened up Shazam to identify the music playing? Or googled a movie to remind us of the lead actor whose name we forgot?

I remember years ago, in the late '80s, working with a customer and arguing for the utility of networking their office PCs. At the time, each person had their own printer and files were moved from desk to desk via floppy. I failed in making my case and, I'll note, they were out of business a few short years later. I am not implying causality, but a company today that doesn't see the changes in the world around them will likely see a similar fate in their future.

No one of us can pretend to live, work, or play in isolation any longer. Whether we are a fisherman in southern China or an executive on Wall Street, we are connected to each other by virtue of our connections to technology. It is the age we live in. We cannot change that.

By extension, the isolationist aims of some politicians simply fail to recognize our world today. Nations have tried to shut down some Internet sites or censor access entirely. Most fail, while others have been overthrown. Remember the Arab Spring? In addition, this connectivity has brought about a profound change in many third world countries. To stop jobs from moving overseas one would have to shut down the Internet to prevent companies from using overseas labor, or cut satellite feeds, and transoceanic cables.

What we see with increasing regularity happening in many of these lands that embrace open access to information is an increase in education levels, standards of living, and a slow normalizing of costs. This connectivity has fundamentally shifted the balance of power in the world.

We can no more become isolationist than we can revert to a stone age society. Not one of us would stand for it.

Speed
To fully grasp our connectivity, we must look at the speed of life today. How long did it take someone to research an article, paper, or book 50 years ago? How long did it take to travel to Europe 100 years ago and at what cost? How much did a long distance call cost only a generation ago? Today, I can have a video call with someone anywhere on the globe instantly, and at an effective cost of zero. How has this changed us?

Speed has a profound effect on our lives - from expectations of traffic when traveling or commuting, to responsiveness of websites when shopping. Speed is an extension of convenience. Would you rather go to a mall to purchase a book today, or order one online from Amazon? Better yet, log on with your Kindle and have it instantly. One result of this shift, of course, is that retail bookstores, and ultimately as Amazon expanded its offerings, retailers in general, began to close their doors, and lately in increasing numbers.

Similarly, in years past, we chose where to live based on access to quality schools and jobs. Today, a growing number of people work remotely, while still more take advantage of online schooling. Speed has changed the retail landscape, where we choose to live and, by extension, changed our world.

At the same time, we always demand more speed. We are hardwired to be more efficient. To do more, in less time, with less effort. Build a bigger, wider, highway and more traffic will find it. Increase the speed of a network, more people will use it. Unsure about this? Try driving through traffic in LA or Toronto.

Power
These changes have negative consequences as well as positive ones. Napoleon realized the value of the third dimension when mounting his armies. He recognized that air superiority could win the day, and so he introduced artillery and other airborne weapons not yet seen by his rivals. Similarly, the United States leveraged the air to save the day in World War I. In the 20th century, nations battled nations, and the winner, while both carrying superior intelligence, numbers and power, was able to realize and take advantage of a world not yet recognized by their enemies.

Today, the nature of power has shifted, and world leaders face an ugly future if they fail to see it. So too must business leaders recognize this paradigm shift in the world and, by extension, in their customers. Amazon killed far larger retailers with their business model. Apple's iTunes fundamentally changed the music industry, while Netflix forced the shuttering of Blockbuster stores and helped change how we consume media. The common theme is seeing a different future brought about by connection. The power is in the network, and those leaders who understand and leverage this, will rule the future.

Sadly, the ugly side of this is that many terrorist networks have figured out how to leverage networks and connectivity before many of our traditional world leaders. Just as military strength ruled the day in the previous century, network power and understanding it will rule tomorrow's world.

Value
At the same time, we must also recognize we are the sum of our connections. As the network grows, so grows our value. The tide is rising and so to do all the ships. Each additional point or connection to us, no matter how remote or small, increases the overall value of us and our collective networks.

Conclusion
As we look to the future, we must understand this is more than another ‘paradigm shift' in our society. This amounts to a redistribution of power in ways heretofore unknown in human experience.

In days gone by, power was concentrated among the few. Military leaders, the clergy, and wealthy merchants controlled most of the world's power up until the 17th century. The Industrial Age saw power slowly redistributing as capitalism took hold, and led to the rise of the middle class.

Today, however, networks both concentrate power among those who control networks, while also distributing it to users. More power has been placed in the hands of ‘everyman' than ever before. Think about the supercomputer most of us carry in our pockets and purses everywhere we go.

Networks are also made up of many complicated pieces. Routers, servers and switches make up the technical backbone. These are complicated items, but predictable and understandable. Together, they make up a complex system. Complex things, on the other hand, are randomized and unpredictable. A car is complicated, but predictable (at least to some extent). Traffic, however, is complex. Both have complicated pieces, but complex things are more unpredictable, like the weather, ocean currents, or storms.

In addition, complex systems lead to the creation of things previously unfathomable. Think about Linked in, Facebook or Snapchat as contemporary examples. Without their network of users, they are single web pages. They are nothing. Similarly, Uber, Airbnb, and other examples have led to the creation of new systems previously unimaginable. These networks have also arisen with remarkable speed, and created immense riches for their founders.

Sadly, terrorist groups have also formed upon these network backbones. ISIS emerged from this complexity. This process of creation of the unimaginable is only just accelerating.

At their core, networks contain enormous power. To control such a system is arguably to control anyone connected to it, or at least to dramatically influence those users, or connections. Think about when we search for information. When we do a Google search, do we trust the results implicitly, or second guess them?

Today's networks are increasingly led by a young, technically savvy group of technorati with limited experience with our world history, its politics or philosophy. Yet our world is led by a group of leaders with no experience with these new networks. Think about this market contrast between those running technology companies and those running countries. We cannot go back, we can only look forward.

To quote Joshua Cooper Ramo, author of The Seventh Sense, who does a wonderful job of summarizing this new world order: "One thing is clear. If we are going to play a role in shaping our world. We don't have much time."

And remember, you are the network.

About Chuck Fried
Chuck Fried is the President and CEO of TxMQ, a consulting company which works with mid market up through global 2000 companies to help them understand these new realities. He is also a father of 10, grandfather of one, husband of 31 years, and a wildly mediocre triathlete. He can be reached at chuck@txmq.com.
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Cloud Expo helps focus the debate on the critical issues at hand in effect connecting main street with the next frontier."

GREG O’CONNOR
President & CEO, Appzero


Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

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@CloudExpo Blogs
There are several reasons why businesses migrate their operations to the cloud. Scalability and price are among the most important factors determining this transition. Unlike legacy systems, cloud based businesses can scale on demand. The database and applications in the cloud are not rendered simply from one server located in your headquarters, but is instead distributed across several servers across the world. Such CDNs also bring about greater control in times of uncertainty. A database hack can be easily averted by shutting down the breached server and only rendering from servers that are ...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Fast-paced changes in the business landscape demand enterprises to rethink their existing business models and add innovative capabilities keeping in mind the new imperatives. One among them is the focus on Digital transformation. In the retail industry, growth is measured in terms of increased sales and value addition to existing products while keeping customer expectations in mind. This is where a digital focus is important to remain competitive.
We all probably remember the movie (“Jurassic Park”), even if we don’t remember this exact scene: Dr. Malcolm, played by Jeff Goldblum is explaining Chaos Theory to Dr. Ellie Sattler, played by Laura Dern. Dr. Malcolm is explaining how random, seemingly negligible events can disrupt even the most carefully laid out plans. Dr. Ian Malcolm: [after the T-Rex failed to appear for the tour group]. “You see a Tyrannosaur doesn’t follow a set pattern or park schedules, the essence of chaos.”
API Security is complex! Vendors like Forum Systems, IBM, CA and Axway have invested almost 2 decades of engineering effort and significant capital in building API Security stacks to lockdown APIs. The API Security stack diagram shown below is a building block for rapidly locking down APIs. The four fundamental pillars of API Security - SSL, Identity, Content Validation and deployment architecture - are discussed in detail below.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
Digital technology innovations and advancements, and our adoption of them, have changed us. We are different consumers, employers and employees. Our expectations have increased. We have become mobile, impatient and demanding. We are global. We demand immediate, accurate and real-time responses. We use our technology not just for reading historic events and news, but also for predicting our future turn while navigating at 60 MPH.
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
In the cloud era, you as an IT professional are being forced to adopt new roles and take on new responsibilities you may not feel equipped to handle. Businesses are becoming increasingly hybrid, leaving you to manage, secure, monitor, and remediate technology on-premises and in the cloud. Of course, this comes with risks because it means you must manage mission-critical layers of application services across networks, systems, and services you neither own nor control. In fact, in many cases, you may not even have visibility into all the environments you’re responsible to ensure the performance ...
API Security has finally entered our security zeitgeist. OWASP Top 10 2017 - RC1 recognized API Security as a first class citizen by adding it as number 10, or A-10 on its list of web application vulnerabilities. We believe this is just the start. The attack surface area offered by API is orders or magnitude larger than any other attack surface area. Consider the fact the APIs expose cloud services, internal databases, application and even legacy mainframes over the internet. What could go wrong?
I have had the opportunity to work for and around a good many start-ups during the course of my career. Often the start-up founders would simply define a problem, develop a solution and launch a company. The marketing department would then do their very best to identify the individuals in each target company that experienced the problem and had a budget to fix it. This was always a challenging task, that has become even harder today.
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development at qplum, discussed the transformational impact of Artificial Intelligence and Deep Learning in maki...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be looking at some significant engineering investment. On-demand, serverless computing enables deve...
Web services have taken the development world by storm, especially in recent years as they've become more and more widely adopted. There are naturally many reasons for this, but first, let's understand what exactly a web service is. The World Wide Web Consortium (W3C) defines "web of services" as "message-based design frequently found on the Web and in enterprise software". Basically, a web service is a method of sending a message between two devices through a network. In practical terms, this translates to an application which outputs communication in a standardized format for other client a...
Having a well-rounded brand strategy helps you identify the marketing channels you must focus on, and defines every aspect of how your business is viewed by your customers. Marketing and advertising is an integral component of every business. The US Small Business Administration recommends that businesses with do under $5 million in gross sales and whose net profit margin is in the 10-12% should spend at least 7-8% of their gross revenue in marketing and advertising. In other words, if you are doing $100,000 in annual revenue, you should be spending around $8,000 a year in advertising your b...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We have already established the importance of APIs in today’s digital world (read about it here). With APIs playing such an important role in keeping us connected, it’s necessary to maintain the API’s performance as well as availability. There are multiple aspects to consider when monitoring APIs, from integration to performance issues, therefore a general monitoring strategy that only accounts for up-time is not ideal.
I recently had the opportunity to give a 10-minute keynote at DataWorks Summit 2017. I know what most of you are thinking: Schmarzo can barely introduce himself in 10 minutes! What sort of keynote could he give in just 10 minutes? And to be honest, I too struggled with what to say. But after some brainstorming with my marketing experts (Jeff Abbott, Erin Banks, and Chris Hill), we came up with an idea: Pose 5 questions that every organization needs to consider as they prepare themselves for digital transformation. And while I didn’t have enough time in 10 minutes to answer those questions...
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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2011west.sys-con.com

 
    Cloud Expo East
cloudcexpo
2011east.sys-con.com

 
    Cloud Expo West
cloudcomputingexpo
2010west.sys-con.com

 
    Virtualization Expo West
virtualization
2010west.sys-con.com
    Cloud Expo Europe
cloudexpoeurope2010.
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    Cloud Expo East
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2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2011 Allstar Conference Faculty

S.F.S.
Dell

Singer
NRO

Pereyra
Oracle

Ryan
OpSource

Butte
PwC

Leone
Oracle

Riley
AWS

Varia
AWS

Lye
Oracle

O'Connor
AppZero

Crandell
RightScale

Nucci
Dell Boomi

Hillier
CiRBA

Morrison
Layer 7 Tech

Robbins
NYT

Schwarz
Oracle

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"It's the largest cloud computing conference I've ever seen."
  –David Linthicum
CTO
Brick Group